Italian boost for Middle East event - footwearbiz: Leading site for gl

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Italian boost for Middle East event

19/10/2009
In partnership with the Italian Foreign Trade Commission, Italy’s Footwear Manufacturers’ Association (ANCI) has arranged for a group of 54 high-end manufacturers of leather shoes to travel to the United Arab Emirates for the first edition of a new event, Shoe and Leather Fair Middle East, which takes place in Abu Dhabi from October 26 to 28.

“We are quite sure that the Middle East engagement is essential for developing future business opportunities in an area that is very interested in luxury products and therefore represents a preferential export market for high-end Italian goods,” said ANCI president, Vito Artioli. “We feel that the market has shown enormous growth potential in recent years, although it too was hit by the crisis. It is an opportunity that we cannot let get away from us in our international promotional strategy.

“We cannot and should not be limited only on the markets we already know—although these are important—but must look beyond our familiar frontiers toward new horizons.”

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