Skechers expands presence in India
Skechers USA has signed a deal with Winner Sports Pvt to license and distribute its footwear and apparel in India.
Winner Sports is a wholly-owned subsidiary of Pantaloon Retail India, part of the Future Group, which has years of experience in retail and distribution.
“We’re very excited to grow Skechers in India, a mega-market filled with mega potential,” said Michael Greenberg, company president. “Our partnership with Winner Sports will be a key factor in reaching that potential, and we believe India will contribute to international growth and positively impact our business in the next two to three years.”
Over the last three years, the brand has launched a subsidiary in Brazil and has established a joint venture in China.
“Skechers is the perfect brand for India,” said Ravdeep Singh, CEO of Winner Sports. “Indian consumers desire fashionable product at an attractive price and Skechers meets both of those demands. We look forward to leveraging our lifestyle and retail experience to make the brand a great success here.”
Winner Sports will launch the brand in India in November with select styles from its men’s and women’s lines. Children’s lines will be added in 2010.
