New Italian partner for Vibram
23/09/2009
Italian technical outdoor footwear sole company Vibram has joined forces with the SportSpecialist chain of stores, an Italian distributor of outdoor products.
SportSpecialist has 12 outlets, 11 in northern Italy and one in the Italian-speaking part of Switzerland.
Staff from the SportSpecialist stores recently visited Vibram’s Albizzate headquarters to get some detailed information and hands-on experience of the manufacturing process for the company’s soles.
As part of the partnership, 12 sales technicians, all of whom are experienced outdoor sports enthusiasts, will join the Vibram Tester Team. The team’s aim is to testing the company’s products in extreme situations directly on the field alongside established outdoor athletes. This will also help the representatives advise customers more effectively in store.
Share this story:
