MBT names new chief executive
Footwear company MBT has appointed Jan Stig Andersen as its new chief executive officer. Mr Andersen most recently served as CEO at Denmark-based textile firm BTX Group. Prior to that he served as CEO of Ecco North America, where he was also member of the management board and executive vice president of sales, retail and marketing.
According to Hermann Oberschneider, chairman of MBT’s board of directors, the new appointment will be an important change for the group. “We are confident that Jan Stig Andersen’s experience, proven track record of achievement and passion will expand MBT’s footprint around the world,” he said. “Jan Stig Andersen has a strong understanding of the product, market and of the consumer. Based on MBT’s unique product and the company’s efficient operational set-up, implemented during the latest years, we are convinced that MBT is ready to begin a new chapter and Jan Stig Andersen is the right man to create the foundation for further growth.”
Mr
Andersen replaces interim CEO Ken Pucker, who has been leading MBT over
the past year. “We are grateful to Ken for his commitment and vast
contributions. He has successfully led a transformation of MBT, from a
tremendous product to a well-run company. The operational standards and
go-to-market vision that Ken leaves behind will put MBT in good stead
for the future,” says Mr Oberschneider.
MBT has patented and scientifically proven sole technology, which, it claims, introduces a natural instability underfoot that is akin to walking on soft, uneven ground. The company claims that this increases muscle activity in the body, improves posture and gait, saves time by allowing people to integrate exercise into their daily lives, acts as preventive training, strengthens core muscles, tightens glutes, offers superior comfort, relieves stress from joints and improves circulation.
MBT footwear was developed in 1998 in Switzerland and is currently available in more than 30 countries.
