Twenty teams of export promotions executives will travel from Vietnam between now and the end of the year to the European Union, Russia and North America in an attempt to secure new contracts for the country’s footwear manufacturers.
The move is the result of a doubling of the funding for trade promotions activities by the Vietnamese government. Footwear manufacturers hope to tap into the extra budget to find new contracts and expand existing business relationships.
However, the Vietnam Leather and Footwear Association has said that larger footwear factories are more likely to win important orders by virtue of having long-established trade ties with traditional markets, including EU and Japan. Smaller firms are finding life more difficult.

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