Collective resurrects skate brand
Collective Licensing International, part of Collective Brands, is preparing to relaunch a legendary skate brand, Vision Street Wear (VSW), in time for return-to-school shopping events. The rebirth of the brand will focus on shoes and will take place in partnership with
Vision Street Wear emerged from the skateboarding fashion scene of the early 1990s. Bold graphics on its sneakers, T-shirts and skate decks helped it achieve widespread recognition and celebrity endorsements from famous skateboarders, including Christian Hosoi and Jason Lee, and from rock band the Red Hot Chili Peppers.
“Partnering with a leading athletic retailer like Finish Line ensures that our brand reaches our core consumers, who are looking for the perfect combination of performance and style,” explained Bruce Pettet, president and chief executive of Collective Licensing International. “Finish Line is the ideal venue to launch Vision Street Wear; they have the same passion for high-quality, premium brands. VSW will continue to set itself apart from the small handful of truly authentic skate brands by embracing, in everything it does, the creative and independent attitude of skate and street culture and by teaming with quality retailers like Finish Line.”
