Timberland appoints new general manager
30/07/2009
Timberland has announced that Mark Bryden will become its vice-president and general manager for North America. In this newly-created role, he will have responsibility for all marketing, retail, wholesale and ecommerce business.
He joins Timberland after three years as president and general manager of SmartWool Corporation, an outdoor clothing brand that Timberland acquired in 2005. Prior to joining SmartWool, he spent 26 years at Levi Strauss, serving in a variety of sales and marketing positions and then, latterly, in the company’s supply chain management organisation. In his new role he will report to Timberland Ppesident and chief executive, Jeffrey Swartz.
“I couldn’t be more pleased about Mark’s transition,” said Mr Swartz on announcing the move. “Having worked closely with him at SmartWool for the past several years, I have complete confidence in his talent and experience, and most importantly, in his ability to lead teams focused on execution of Timberland’s strategic plans. I look forward to his leadership of our North American team.”
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