Guy West grateful for cricket credit
20/07/2009
Footwear designer Guy West has said that celebrity endorsements of his brand, Jeffrey West, are the most powerful publicity tool it could hope for.
Speaking at the Beast to Beauty conference in Northampton on July 17, he said he had seen comments in the Financial Times at the start of July from England cricketer Graeme Swann, who said that, as a Northampton person, he had been brought up always to love leather shoes, that he still did love and spend lavishly on shoes, and that his favourite brand was Jeffrey West.
Mr West added that the brand also received excellent publicity from the support of another sports star, Formula One driver Jensen Button, who won six of the first seven Grand Prix for the 2009 season, and whose team, Brawn GP, is also based in Northamptonshire.
The shoe designer said: “Those things mean more than anything. They are better than taking out ten advertisements in GQ.”
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