No Limits for adidas in Jordan
Sportswear giant adidas has decided to expand its presence in Jordan and has set up a new joint venture between its subsidiary, adidas Group Jordan and long-term partner No Limits Import & Distribution Co. The new company is called adidas Group Levant Limited–Jordan. It will distribute adidas and Reebok footwear, apparel and accessories across Jordan.
The adidas Group aims to add 10 new stores to its existing 15-strong tally in Jordan by 2012.
No Limits has been the exclusive distributor of brand adidas footwear, apparel and accessories in Jordan since 1999 and stepped into the role of exclusive distributor for the Reebok brand range of products in the second half of 2008.
“By combining the local know-how of a long-term trusted partner such as No Limits, with the international expertise of our global brands we feel confident this alliance will further strengthen the adidas Group’s position as the number one in this market,” said Zeina Hallak, general manager, adidas Group Levant.
