Thailand changes its focus
According reports, Thailand’s footwear exports to the US, one of its most important export destinations, have fallen dramatically. As a result, many exporters have decided to turn their attention to countries in the EU.
Figures show that shoe exports to the US previously accounted for 35% of Thailand’s total shoe production, but now accounts for just 27%. Meanwhile, exports to EU countries now accounts for 40% of the country’s total footwear production.
Many footwear manufacturers have also shifted from low-end shoe production to medium and high-end production in order to appeal to markets looking for better quality shoes.
Reports indicate that there are around 50-60 large footwear companies in Thailand, and that approximately 90,000 people work within the sector.
