Nike launches new college basketball attire
12/03/2009
Nike has introduced a new apparel system for various US college basketball teams. It has launched new customised footwear, base layer apparel and unique uniforms for the teams involved and aims to offer both performance and style.
Duke University, Gonzaga University, The University of Memphis, Michigan State University and University of Oregon will all be able to wear customised Nike Pro Combat gear, which is ergonomically designed to provide basketball-specific protective padding without restricting mobility on the court.
“College basketball is a tremendously quick and physical game, and Nike is committed to giving student athletes the best gear for battle,” said Nike sport apparel and innovation creative director, Todd Van Horne.
Each team also joined NIKEiD for one-of-a-kind shoe design sessions. The student athletes worked closely with NIKEiD designers to create a look that captured the essence of their programme. The Hyperdunk, which features Flywire, a performance architecture that uses thin and very strong nylon fibres, is said to be a favourite among the young athletes.
Share this story:
