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Aesthetics as important as technology in 2020 sneakers

Women’s Health magazine has published its 2020 sneaker awards, and the results point to one clear finding: “The look of this year's best kicks,” the editors wrote, “is just as cool as the majorly innovative technology used to create them.”

Winning long-distance trainers included cushioned, shock-absorbing options such as Asics’ Gel-Nimbus Lite (pictured), with its tie-dye-look blue and pink midsole, the reddish-pink Under Armour HOVR Machina (which has a pod in the shoe to analyse a wearer’s run and measure specifics such as foot-strike angle), and Nike’s injury-reducing React Infinity Run Flyknit.

For speed, the magazine praised On Running’s white and neon yellow Cloudflash and Saucony’s orange Kinvara, among others.

The collision of technology and fashion were particularly evident in the street sneakers category, which included “Coolest Concept Sneaker” Fresh Foam More_Hi from New Balance with its honeycomb sole and no-sew overlays on its uppers. Veja’s V-10 was awarded Best Sustainable Sneaker; the vegan shoe is made from wild rubber and corn waste.



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