Hotter doubles turnover in four years
24/10/2013
It opened 21 standalone branches during the period, and created over 200 jobs.
Overseas sales grew by 44%, driven by strong performance in the US. The company has also explored opportunities in markets including in the Middle East and Russia, and plans to start trading in Germany in 2014.
Online sales grew by more than 20%, helped by investment in the website, an enhanced digital marketing programme and improved IT infrastructure. The mail-order business also performed ahead of expectations.
Hotter has invested in the development of its brand, launching new product ranges to cater to wider demographic groups.
Peter Chappelow, chairman of Hotter, said: “We are pleased with the results for 2012 and this means we have now doubled our turnover over the last four years. We will continue to invest in our product, sales channels and international presence.
“Our international website is due to be launched in the first half of 2014, driving further sales in the US, and supporting the roll-out of our sales channels in other markets.”
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